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Anyone who has gone shopping for Christmas gifts knows the value of a bargain. So do NFL teams. With how much organizations have to pay their top players, every single successful team has to find a handful of players who exceed expectations and outplay their contracts in a given season.
The most common way to do that is to draft talented prospects and develop them into impactful players while they're on their rookie deals. Brock Purdy is going to win the MVP award, and he's making $870,000 this season.